Jasmine Birtles: Patron. Jasmine is a money expert, TV and radio personality, speaker and author of 38 books. She has set up, and runs, MoneyMagpie.com, a lifestyle-based money website. You may have seen her  on TV or heard her on the radio talking about money - most importantly helping everyone with essential elements of personal finance such as saving money, getting out of debt, pensions, benefits and tax credit.

Jasmine started her broadcasting career at BBC Radio Sheffield. She soon discovered a passion for financial reporting and now aims to demystify all things money; so that everyone can make informed financial decisions.  She's regularly on ITV's 'This Morning', 'Good Morning Britain', SKY TV 'Sunrise'. She's even competed on BBC 2's Celebrity Eggheads! Jasmine also gives talks and workshops about money including to staff at the BBC, The Financial Times, BlackRock Pensions, Aegon and the Portuguese Government.

When she's not runningMoneyMagpie.com, public speaking or in the media, Jasmine studies her daily Bible lesson and attends church,  looks  after 'Bertie' the long-haired dachshund once a week when his owner's at work, writes music, sings; and even does a bit of stand-up comedy!


Jasmine Birtles

Andy Biggs: Company Secretary.

Andy is a business leader with a wide range of commercial and charity experience. Most recently he has been leading fair trade pioneer organisation Traidcraft through transformation of its trading business and charitable operations. As a chartered accountant for over 25 years, he has worked in finance roles in healthcare, chemicals and oil & gas industries. He has been a CMA Trustee since 2013 and is involved in the UK church’s social action engagement through leading impact research initiatives at Jubilee+.

He believes when people have hope and empowerment amazing things can happen. After taking up triathlon as a fundraising challenge for CMA in 2014, he has now progressed to represent Great Britain as an age group duathlete.

Andy Biggs

Tim Jackson BA, ACA: Finance Trustee.


Following a successful career in finance, God called Tim out of that to set up a debt advice centre in 2013. The vision developed with a food bank and belonging group for those with addiction issues. In addition to these roles, he supports a couple of national charities and works part time for a public company. Tim also helps to lead a local Church.

Tim Jackson BA, ACA

Heather Keates: CEO & Trustee.


Heather has spent 20 years working in the field of debt advice at both local and national levels. Currently, as well as running CMA, she helps at her local advice centre in Shrewsbury. Heather lives in rural Shropshire with her family and happily spends her free time sewing, knitting, strimming down brambles and cheering on her beloved Brighton and Hove Albion football team.

Heather Keates

Susan Robinson: Trustee.


Susan lives with her family in rural North Yorkshire where she ran a debt advice centre for 10 years. As well as being a trustee of CMA Susan assists Rory, CMA’s training manager, by co-ordinating training requests. Susan works as a practice administrator and is very involved in her local church. In her free time, Susan enjoys meeting up with friends for laughter and coffee.

Susan Robinson

Sarah Vinson: Trustee.


Sarah is based in North Cornwall and is the Centre Manager at Launceston Money Advice Centre. Previously, she was a senior manager within a major international IT company in their sales support and business development area. She was also a uniformed scout leader for more than 30 years in Buckinghamshire, with roles at section, group, district and county level. Sarah worships at a lively Anglican/Methodist Ecumenical Partnership church where she plays the organ for Sunday worship, is an Anglican Lay Pastoral Minister and sits on her local Deanery Synod as well as the Truro Diocesan Synod.

Sarah Vinson

Henry Wilson MBE: Trustee.

Henry started working in the community in 2005 when his church began a debt counselling centre, Reach in Haverhill. he continues to be involved in the debt project as well as looking after funding for all the projects Reach are involved with in their community.
Henry has been married to Angela since 1988 and they have 2 grown up children, and a beautiful little granddaughter.
Henry loves open water swimming, cycling and running (occasionally combining all 3 for a triathlon) His other hobbies include 'capturing memories' (more than just photography), building family albums and to relax Henry enjoys a glass of red wine (or two), dinner up the table and it has to be proper coffee!

Henry Wilson MBE

The systems and communication that Community Money Advice has in place to support the affiliated centres are excellent and internal records and systems are likewise. Considering the geographical spread of staff, Board members and affiliated centres and small number of staff this organisation achieves a very high standard of efficiency, quality and outcomes. PQASSO evaluation